Gerard Rabe
Im a video editor with a storytelling first approach. I am very intentional with every frame in the timeline. I dont edit just for retention. I edit for outcomes, such as wider audience outreach, more sales towards your business, and longer average view durtions. I place a very strong emphasis in emotion with every edit. Every music choice, every b-roll footage must be appropriate to build upon the emotion of the scene, not dictate it. I make motion graphics, not with flashiness in mind, rather clarity for the viewer. My sound design isnt as simple as just adding SFX and calling it a day. I layer my SFX together, with wooshes, risers, and impacts, or change the pitch so that repetitive SFX sound like theyre progressing, rather than having the same exact SFX multiple times in a row. I am also very aggressive with pacing. I cut out unnecessary or repetitive dialogue that can weaken the delivery of important lines, or I let scenes breathe to feel more authentic and intimate.
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