Oluwatobi Akinyemi

Develop content strategy and calendars aligned with brand voice and goals • Write and design (or brief) posts, captions, and creative assets • Schedule and publish across platforms (X, Instagram, TikTok, LinkedIn, etc.) • Monitor engagement, respond to comments/DMs, manage community • Track analytics (reach, engagement rate, follower growth, conversions) and adjust strategy • Stay current on platform trends, algorithm changes, and cultural moments • Coordinate with design, marketing, and sometimes paid media teams • Handle crisis/reputation management when needed • Report performance to stakeholders or clients